Turnkey Enter-To-Win National Online Promotion
Duck Tape is the colorful, crafting tape. To help drive retail sales, we developed Stuck at Prom, the brand's annual contest that challenges high school students to design and create prom attire using nothing but Duck Tape.
We maximize the promotions ROI by repurposing creative and consumer-generated-content through several phases:
- Coming Soon Announcement & Rules
- Call for Entries period
- Consumer Voting period
- Winner Announcement